Facebook just revealed its new name: Meta
The company announced the rebranding during Facebook Connect
Facebook CEO Mark Zuckerberg announced Thursday at his company’s Connect event that its new name will be Meta. “We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”
“To reflect who we are and what we hope to build,” he added. He said the name Facebook doesn’t fully encompass everything the company does now, and is still closely linked to one product. “But over time, I hope we are seen as a metaverse company.”
Zuckerberg owns the Twitter handle @meta (whose tweets are protected as of this writing) and meta.com, which now redirects to a welcome page on Facebook outlining the changes. The site previously redirected to meta.org, a biomedical research discovery tool that was a project of the Chan Zuckerberg Science Initiative. That’s part of the philanthropic arm Zuckerberg co-founded with his physician wife, Priscilla Chan, in 2015. In a Medium post on Thursday, the group says it’s sunsetting Meta.org on March 31st, 2022.
Early speculation focused on a change similar to Google’s 2015 rebrand when it announced it would become one of several companies under the umbrella of a larger holding company called Alphabet. For Facebook, the original “blue” app would join Instagram, WhatsApp, and Oculus under a parent company.